Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
Blog Article
To rejoice this technological breakthrough, only 888 limited edition bottles are going to be developed creating this an unmissable piece of heritage for collectors.
Diageo is a world leader in beverage alcohol with An excellent assortment of models throughout spirits and beer categories.
According to our research, it is also considered to be the planet’s lightest 70cl Scotch Whisky glass bottle ever produced to market.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals
Our DRINKiQ programme aims to lift the 'collective drink IQ' by rising general public awareness of the results of Alcoholic beverages and supporting accountable consuming.
The expose of Johnnie Walker Blue Label Ultra alerts the model’s determination to innovation, with hopes that the bottom-breaking style and design could encourage the more magnificent, lightweight, and small-carbon whisky bottles of tomorrow.
As well as exterior glass makers, the model rethought all aspects of how the bottle is built, created and transported: from hand-blowing the glass, to employing a teardrop shape which, for the first time at any time, intended reforming the enduring Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra may be the brand name’s lightest 70cl Scotch whisky glass bottle thus far also to the best from the brand’s understanding and analysis, the globe’s lightest 70cl Scotch whisky glass bottle2 . The look normally takes Daring strides and dares to experiment by using a recognised paradigm of luxurious.
Designed by way of a check-and-discover model with external glass makers, this light-weight-pounds bottle features a handblown teardrop condition that reimagines Johnnie Walker's legendary square design and style, exemplifies the future of light-weight, and allows find new options for lighter, lower carbon packaging alternate options.
On the other hand, the know-how doesn't still exist to roll out the Ultra bottle completely. Diageo hopes that this will adjust, and it has now been granted a patent to continue progress.
The technological difficulties that lightweighting presents led us to incorporate a variety of layout and production specifications that we couldn't have envisaged Initially of our journey; from the need of the tear fall shape which we have moulded to however mimic the enduring square kind of Johnnie Walker bottles, into the addition of the protecting cage to permit for the spherical base, plus the hand-creating and filling of each unique bottle in order to avoid damages in production.
With fewer than 888 bottles unveiled globally, Every single bottle is independently numbered and introduced inside a luxurious collector’s circumstance.
Stated approach aims to lessen the pounds of glass in Johnnie Walker packaging. This will likely have a immediate effect on the carbon emissions of Johnnie Walker packaging, both equally regarding production and transportation.
Specialist whisky tasting takes apply. Use our do's and here don'ts to demystify the practical experience and luxuriate in your drams in a complete new way.
Sure—this collectible edition can be purchased on the web and delivered securely to the door with signature confirmation.
Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, to start with built in distilleries that have due to the fact shut.
As well as this, for the first time in Diageo’s heritage, a license to our patent for light-body weight glass beverage containers is going to be available on the royalty-absolutely free basis to all as a method to motivate development in the broader business.